Up close and personal ? : customer relationship marketing @ work

Up close and personal ? : customer relationship marketing @ work by Paul R. Gamble, Merlin Stone, Neil Woodcock and Brayan Foss - 3rd ed. - New Delhi: Kogan Page 2007 - xii, 428p., app., ref., ind. 23 cm x 15 cm

074944911X


buy in, polices and plans
CRM investment
customer knowledge management
customer loyalty and continuity
customer relationship
good and bad customer
relationship marketing
segmentation
transparent marketing

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