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Profitable marketing communications : a guide to marketing return on investment

Young, Antony

Profitable marketing communications : a guide to marketing return on investment by Antony Young and Lucy Aitken - New Delhi: Kogan Page 2007 - xii, 212p., ref., ind. 23 cm x 15 cm

ISBN: 0749451564

Subjects--Topical Terms:
capital investment
change in philosophy
communication investment portfolio
concentrate on outcome
dorget consumer, target customers
engagenebt
invest don't spend
leverage your employee capital
marketing management
marketing model
marketing ROI start
new 30 second ads
profit
rate of return

Dewey Class. No.: 658.8 / YOU

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