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Ad land : a global history of advertising

Tungate, Mark

Ad land : a global history of advertising by Mark Tungate - New Delhi: Kogan Page Limited 2008 - x, 278p., ref., ind. 23 cm x 16 cm

ISBN: 0749452587

Subjects--Topical Terms:
advertising
alternatives
consolidation incorporated
controversy in cannes
creative revolutionaries
dotcom boom and bust
history
international outposts
japanese giants
latin spirit
madison avenue aristocracy
new frontiersagency of the future
propaganda to soap
propaganda to soap
shooting stars

Dewey Class. No.: 659.109 / TUN

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