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Private label : turning the retail brand threat into your biggest opportunity

Lincoln, Keith

Private label : turning the retail brand threat into your biggest opportunity by Keith Lincoln and Lars Thomassen - New Delhi: Kogan Page India 2007 - xiv, 297p., app. 23 cm x 16 cm

ISBN: 0749453761

Subjects--Topical Terms:
brand name products
branding (marketing)
future
identifying the opportunity
management
myths
past
present
private facts
retail trade
retailer opportunity
retailising the brand opportunity

Dewey Class. No.: 658.827 / LIN

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