How to market books : the essential guide to maximizing profit and exploiting all channels to market

Baverstock, Alison

How to market books : the essential guide to maximizing profit and exploiting all channels to market by Alison Baverstock - 4th ed. - New Delhi: Kogan Page India 2008 - xii, 324p., app., glos., bib., ind. 23 cm x 15 cm

0749454717


books
direct marketing
free advertising
interest markets
internet to sell
marketing
marketing in publishing
organising advertising and promotions
selling

002.0688 / BAV
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