How to market books : the essential guide to maximizing profit and exploiting all channels to market
Baverstock, Alison
How to market books : the essential guide to maximizing profit and exploiting all channels to market by Alison Baverstock - 4th ed. - New Delhi: Kogan Page India 2008 - xii, 324p., app., glos., bib., ind. 23 cm x 15 cm
0749454717
books
direct marketing
free advertising
interest markets
internet to sell
marketing
marketing in publishing
organising advertising and promotions
selling
002.0688 / BAV
How to market books : the essential guide to maximizing profit and exploiting all channels to market by Alison Baverstock - 4th ed. - New Delhi: Kogan Page India 2008 - xii, 324p., app., glos., bib., ind. 23 cm x 15 cm
0749454717
books
direct marketing
free advertising
interest markets
internet to sell
marketing
marketing in publishing
organising advertising and promotions
selling
002.0688 / BAV