Creating powerful brands : the strategic route to success in consumer, industrial and service markets
Chernatony, Leslie de
Creating powerful brands : the strategic route to success in consumer, industrial and service markets by Leslie de Chernatony and Malcolm H. B. McDonald - Oxford: Butterworth-Heinemann Ltd. 1995 - xi, 282p., ind. 23 cm x 15 cm
0750606606
added values
brand planning
branding process
business to business branding
competitive considerations
consumer brands satisfy social needs
consumer choose brand
creating powerful brand
retailer issues
658.827 / CHE
Creating powerful brands : the strategic route to success in consumer, industrial and service markets by Leslie de Chernatony and Malcolm H. B. McDonald - Oxford: Butterworth-Heinemann Ltd. 1995 - xi, 282p., ind. 23 cm x 15 cm
0750606606
added values
brand planning
branding process
business to business branding
competitive considerations
consumer brands satisfy social needs
consumer choose brand
creating powerful brand
retailer issues
658.827 / CHE