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Marketing Strategy

Littler, Dale (ed.)

Marketing Strategy - London: Butterworth Heinemann Ltd. 1995 - viii, 389p., ind. 23 cm x 16 cm

ISBN: 0750606622

Subjects--Topical Terms:
environmental analysis
marketing strategy
organisational analysis
strategic decisions
strategy implementation

Dewey Class. No.: 658.802 / MAR

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