Integrated marketing communications
Linton, Ian
Integrated marketing communications by Ian Linton and Kevin Morley - Oxford: Butterworth-Heinemann 1995 - vii, 135p., ind. 23 cm x 15 cm
0750619384
agency structure
approaches to planning
building blocks
campaigns in action
customer contact strategies
going integrated
managing the process
scenario for integrated marketing
supporting for business objectives
why integrate
658.84 / LIN
Integrated marketing communications by Ian Linton and Kevin Morley - Oxford: Butterworth-Heinemann 1995 - vii, 135p., ind. 23 cm x 15 cm
0750619384
agency structure
approaches to planning
building blocks
campaigns in action
customer contact strategies
going integrated
managing the process
scenario for integrated marketing
supporting for business objectives
why integrate
658.84 / LIN