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The practice of advertising

Hart, Norman (ed.)

The practice of advertising - 4th ed. - Oxford: Butterworth-Heinemann Ltd. 1995 - xxii, 287p. 23 cm x 15 cm

ISBN: 0750622393

Subjects--Topical Terms:
advertiser
advertising agency
advertising planning
budgeting
cinema production
consumer research
creativity
directory
function of advertising
integrated marketing communications
international
marketing
media
media research
press production
printing
radio
recruitment
services
Tv
usiness-to-business

Dewey Class. No.: 659.1 / PRA

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