Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
Creating powerful brands in consumer, service and industrial markets by Leslie de Chernatony and Malcolm McDonald - 2nd ed. - Oxford: Butterworth-Heinemann 2000 - xiii, 430p., ind. 23 cm x 15 cm
0750622407
brand beat competitors
brand building
brand evaluation
brand name products
brand planning
brand relationship
brand symbolism
branding
brands value
consumer
consumer satisfation
marketing checklist
product management
service brands
658.827 / DEC
Creating powerful brands in consumer, service and industrial markets by Leslie de Chernatony and Malcolm McDonald - 2nd ed. - Oxford: Butterworth-Heinemann 2000 - xiii, 430p., ind. 23 cm x 15 cm
0750622407
brand beat competitors
brand building
brand evaluation
brand name products
brand planning
brand relationship
brand symbolism
branding
brands value
consumer
consumer satisfation
marketing checklist
product management
service brands
658.827 / DEC