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Marketing financial services

Ennew, Christine (ed.)

Marketing financial services - 2nd ed. - Oxford: Butterworth-Heinemann 2000 - xi, 404p., ref., ind. 25 cm. x 19 cm

ISBN: 0750622474

Subjects--Topical Terms:
advertising
bank marketing
bank marketing
building society marketing
case studies
consumer and markets
customer care
distribution channels
financial services industry
Great Britain
insurance marketing
marketing strategy
pricing
product strategy
promotion
service quality

Dewey Class. No.: 332.10688 / MAR

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