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Understanding customers

Rice, Chris

Understanding customers by Chris Rice - 2nd ed. - Oxford: Butterworth-Heinemann 1997 - vi, 312p., ref., bib., ind. 23 cm x 16 cm

ISBN: 0750623225

Subjects--Topical Terms:
customer behaviour
identifying customer
influencing customer behaviour
investigating customers

Dewey Class. No.: 658.8342 / RIC

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