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Advertising in Tourism and Leisure

Morgan, Nigel

Advertising in Tourism and Leisure by Nigel Morgan and Annette Pritchard - Oxford: Butterworth-Heinemann 2001 - xiii, 346p., ind. 24 cm x 16 cm

ISBN: 0750645318

Subjects--Topical Terms:
advertising
advertising creation
advertising vistas
brand positioning
campaign
challenges
creativity
destination
leisure brand
leisure marketing
market segments
research
tourism

Dewey Class. No.: 659.13 / MOR

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