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Key customers : how to manage them profitably

McDonald, Malcolm

Key customers : how to manage them profitably by Malcolm McDonald, Beth Rogers and Diana Woodburn - Oxford: Butterworth-Heinemann 2001 - xxii, 320p., ind. 24 cm x 18 cm

ISBN: 0750646152

Subjects--Topical Terms:
buyer perspective
customer services
key accounts
key relationship development
marketing
selling

Dewey Class. No.: 658.8105 / MCD

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