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Destination branding : creating the unique destination proposition

Morgan, Nigel (ed.)

Destination branding : creating the unique destination proposition - Oxford: Butterworth-Heinemann, 2003. - xviii, 204p., table, ind. 24 cm x 17 cm

ISBN: 0750649941

Subjects--Topical Terms:
advertising
Australia
brand louisiana
brand wales
branding success
marketing
national brands
national identity
New Zealand
Sydney Olympics
tourism

Dewey Class. No.: 658.827 / DES

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