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Strategic marketing : planning and control

Drummond, Graeme

Strategic marketing : planning and control by Graeme Drummond and John Ensor - 2nd ed. - Oxford: butterworth-Heinemann 2001 - xiv, 304p., ind. 24 cm x 18 cm

ISBN: 0750652365

Subjects--Topical Terms:
brand strategy
control
formulation strategy
marketing
mini cases
segmentation
strategic analysis

Dewey Class. No.: 658.84 / DRU

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