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Marketing ROI: The path to campaign, customer, and corporate profitability

Lenskold, James

Marketing ROI: The path to campaign, customer, and corporate profitability - New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 - xiv, 268p., notes, ind. 23 cm x 16 cm

ISBN: 007059418X

Subjects--Topical Terms:
campaign
capital investments
customer pathing strategies
customer profitability
marketing
measuring return on investment
profit
profit dynamics
rate of return
ROI principles

Dewey Class. No.: 658.1554 / LEN

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