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Management extra managing markets and customers

Management extra managing markets and customers - Oxford: Pergamon Flexible Learning 2006 - xiii, 118p., ref. 30 cm x 21 cm

ISBN: 0750680202

Subjects--Topical Terms:
consumption (economics)
customer challenge
customer value
industrial efficiency
market orientaion
marketing
positioning, branding and pricing
problems, exercises
products
satisfaction
services

Dewey Class. No.: 658.8342 / MAN

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