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Hands-on social Marketing : a step by step guide

Weinreich, Nedra Kline

Hands-on social Marketing : a step by step guide by Nedra Kline Weinreich - New Delhi: Sage Publications India Pvt. Ltd. 1999 - x, 262p., app., ind. 28 cm x 22 cm

ISBN: 0761908676

Subjects--Topical Terms:
evaluation
feedback
implementation
message and materials development
monitoring implementation
planning and buying media
pretesting
research
segmenting target audience
social marketing
social marketing mix
social marketing process
strategy development

Dewey Class. No.: 658.8 / WEI

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