The advertising business : operations, creativity media planning, integrated communications

Jones, John Philip (ed.)

The advertising business : operations, creativity media planning, integrated communications - New Delhi: Sage Publication India Pvt. Ltd. 1999 - 548p., ind. 23 cm x 15 cm

0761912398


account executive
account planning
advertising
agency management
agency operate
creative aspects
legislation and ethics
media aspects
sales promotions
specialist media
United Satets

659.1 / ADV
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