Normal view MARC view ISBD view

International advertising : realities and myths

Jones, John Philip (ed.)

International advertising : realities and myths - New Delhi: Sage Publications, Inc. 2000 - 412p., ind. 23 cm x 15 cm

ISBN: 0761912452

Subjects--Topical Terms:
advertising
advertising comparison
advertising media planning
brand
consumer values
internation advertising
international circumnavigation
media synergy
print advertising

Dewey Class. No.: 659.1 / INT

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)