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Communication planning : an integrated approach

Ferguson, Sherry Devereaux

Communication planning : an integrated approach by Sherry Devereaux Ferguson - New Delhi: Sage Publications India Pvt. Ltd. 1999 - xiv, 262p., ind. 23 cm x 15 cm - Sage series in public relations; v.2 .

ISBN: 0761913149

Subjects--Topical Terms:
bases of source credibiluty
choosing channel
communication planning
communication theories
integrated planning
message design
planning cooprative strategies
psychology of audiences
strategic approaches
strategic planning cultures
writing contingency plan for crises
writing strategic communication plan

Dewey Class. No.: 302.2 / FER

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