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Uncover the hidden power of television programming : -and get the most from your advertising budget

Clancy, Kevin J.

Uncover the hidden power of television programming : -and get the most from your advertising budget by Kevin J. Clancy and David W. Lloyd - New Delhi: Sage Publications India Pvt. Ltd. 2001 - viii, 236p., app., ref., ind. 23 cm x 15 cm

ISBN: 0761915826

Subjects--Topical Terms:
campaigns
effects
media buying
people
print editorial
print media environment
products
programming
television advertising
television broadcasting
television viewers

Dewey Class. No.: 659.143 / CLA

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