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Handbook of relationship marketing

Sheth, Jagdish N. (ed.)

Handbook of relationship marketing - New Delhi: Sage Publications India Pvt. Ltd., 2000. - xvi, 660p., ind. 24 cm x 16 cm

ISBN: 0761918108

Subjects--Topical Terms:
conceptual
customer profitability
information technology
mass market
membership customer
relationship marketing
research implications
strategic alliances
teaching
theoretical foundations

Dewey Class. No.: 658.8 / HAN

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