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Public communication campaigns

Rice, Ronald (ed.)

Public communication campaigns - 3rd ed. - New Delhi: Sage Publications, 2000. - xi, 428p., ref., ind. 23 cm x 15 cm

ISBN: 0761922067

Subjects--Topical Terms:
advocacy advertising
campaign design
media health campaign
publicity
relations
sampler

Dewey Class. No.: 659 / PUB

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