Using qualitative research in advertising : strategies, techniques, and applications

Using qualitative research in advertising : strategies, techniques, and applications by Margaret A. Morrison, Eric Haley, Kim Bartel Sheehan and Ronald E. Taylor - California: Sage Publications Ltd. 2002 - xi, 138p., ref., ind. 23 cm x 15 cm

0761923837


advertising
listening to consumer
market research
qualitative research

659.1072 / USI
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