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Social Marketing : Improving the quality of life

Kotler, Philip

Social Marketing : Improving the quality of life by Philip Kotler, Ned Roberto and Nancy Lee - 2nd ed. - Thousand Oaks: Sage Publications, Inc. 2002 - xvi, 438p., app., cre., ind.aut. 23 cm x 19 cm

ISBN: 0761924345

Subjects--Topical Terms:
analyzing social marketing
objectives and goals
social marketing
social marketing programs
social marketing strategies
target audiences

Dewey Class. No.: 658.8 / KOT

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