Customer-driven services management
Balachandran, S.
Customer-driven services management by S. Balachandran - 2nd ed. - New Delhi: Response Books 2004 - xiii, 304p., bib., ind. 22 cm x 14 cm
0761932550
attaining high quality
customer services
developing the service product
distinguishing characteristics
general insurance
hospitals
India
knowing the customer
life insurance
logistics
managing information
marketing of services
public services
realising people potential
services today
some select service industries
strategies for growth
tourism
658.8120954 / BAL
Customer-driven services management by S. Balachandran - 2nd ed. - New Delhi: Response Books 2004 - xiii, 304p., bib., ind. 22 cm x 14 cm
0761932550
attaining high quality
customer services
developing the service product
distinguishing characteristics
general insurance
hospitals
India
knowing the customer
life insurance
logistics
managing information
marketing of services
public services
realising people potential
services today
some select service industries
strategies for growth
tourism
658.8120954 / BAL