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Planning for power advertising : a user's manual for students and practitioners

Halve, Anand Bhaskar

Planning for power advertising : a user's manual for students and practitioners by Anand Bhaskar Halve - New Delhi: Response Books 2005 - 260p., ind. 24 cm x 19 cm

ISBN: 0761933549

Subjects--Topical Terms:
advertising
communication
competition
India
motivation and differentiators
positioning
segmentation
strong brand
understanding consumers
users and usage

Dewey Class. No.: 659.1 / HAL

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