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The future of advertising : new media, new clients, new consumers in the post-television age

Cappo, Joe

The future of advertising : new media, new clients, new consumers in the post-television age by Joe Cappo - New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 - xi, 260p., ref., ind. 22 cm x 15 cm

ISBN: 007059838X

Subjects--Topical Terms:
advertising
advertising changes
creativity dilution
drowning media
entrepreneurial business
integration
internet
reinventing media
retailers flex
United States

Dewey Class. No.: 659.1 / CAP

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