Qualitative marketing research
Qualitative marketing research
by David Carson, Audrey Gilmore, Chad Perry and Kjell Gronhaug
- New Delhi: Sage Publications 2001
- xiii, 240p., ind. 24 cm x 16 cm
0761963669
design
marketing research
methodologies
social science
visualizing data
658.83 / QUA
0761963669
design
marketing research
methodologies
social science
visualizing data
658.83 / QUA