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Qualitative market research : principle and practice

Ereaut, Gill (ed.)

Qualitative market research : principle and practice - New Delhi: Prentice-Hall of India Pvt. Ltd., 2002. - xv, 136p., app., bib., ind. 24 cm x 16 cm

ISBN: 0761972722

Subjects--Topical Terms:
characteristics
local and international research project
market research
qualitative market research
research agencies

Dewey Class. No.: 658.83 / QUA

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