The business of media : corporate media and the public interest

Croteau, David

The business of media : corporate media and the public interest by David Croteau and William Hoynes - New Delhi: Pine Forge Press: Sage Publications India Pvt. Ltd. 2000 - xv, 302p., app., notes, ref., ind. 23 cm x 15 cm

0761986405


business strategy shapes media
corporate strategy
economic
mass media
media industry
media strategies
policy
public interest
social
US

302.230973 / COR
Copyrights © MICA KEIC (Knowledge Exchange and Information Centre) 2018. All Right Reserved.

web counter                                    
                                    

Powered by Koha