Crafting and executing strategy : text and readings
Crafting and executing strategy : text and readings
by Arthur A. Thompson, A. J. Strickland, John E. Gamble and Arun K. Jain
- 14th ed.
- New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
- xxiv, 401p. (section views), ind. endnotes 24 cm x 18 cm
0070600899
beyond competitive strategy
building resource
business planning
cases
company external environment
competitive position
corporate culture and leadership
diversification
foreign markets
generic competitive strategies
managerial process
social responsibility
strategic planning
tailoring strategy
658.4012 / CRA
0070600899
beyond competitive strategy
building resource
business planning
cases
company external environment
competitive position
corporate culture and leadership
diversification
foreign markets
generic competitive strategies
managerial process
social responsibility
strategic planning
tailoring strategy
658.4012 / CRA