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18 brand astras : using brand abilities as weapons for CRISP brand building

Kapoor, Jagdeep

18 brand astras : using brand abilities as weapons for CRISP brand building by Jagdeep Kapoor - London: Response Books 2003 - 134p. 21 cm x 13 cm

ISBN: 0761996567

Subjects--Topical Terms:
accountability
brand
capability
durability
identity
perceived value
relationship
responsibility
search
serviceability

Dewey Class. No.: 658.827 / KOT

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