Advertising basics! : a resource guide for beginners

Vilanilam, J. V.

Advertising basics! : a resource guide for beginners by J. V. Vilanilam and A. K. Varghese - New Delhi: Response Books 2004 - xi, 200p., bib., glo. 24 cm x 16 cm

0761998101


advertising
advertising agencies
client service
conventional advertising
copywriting
information and communication technology age

659.1 / VIL
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