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Principles of advertising and IMC

Duncan, Tom

Principles of advertising and IMC by Tom Duncan - 2nd ed. - New Delhi: Tata McGraw-Hill Publishing Company Limited 2006 - xxii, 733p., ind. 24 cm x 18 cm

ISBN: 0070601593

Subjects--Topical Terms:
brand communication
broadcast media
build brands
consumer response
data driven communication
IMC partners and industry
IMC planning
internet
marketing communication
media characteristics
outdoor advertising
print media
public relations
segmenting and targeting
stakeholder relationship

Dewey Class. No.: 659.1 / DUN

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