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Advertising, promotion and new media

Stafford, Marla R. (ed.)

Advertising, promotion and new media - New York: M. E. Sharpe Inc., 2004. - xii, 380p., ind. 24 cm x 16 cm

ISBN: 0765613158

Subjects--Topical Terms:
3-D advertising on product knowledge
advergame playing motivations
advertising
banners pricing
interactive marketing
internet advertising
new media advertising
online sponsorship
rethinking interactivity

Dewey Class. No.: 659.144 / ADV

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