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Understanding media economics

Doyle, Gillian

Understanding media economics by Gillian Doyle - London: Sage Publications Ltd. 2002 - vii, 184p., ref., ind. 24 cm x 17 cm

ISBN: 07696875X

Subjects--Topical Terms:
advertising of economics
corporate strategies
international film industry
media economics
new media
print media
public policy
television broadcasting
television production

Dewey Class. No.: 302.23 / DOY

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