Product placement in Hollywood films : a history
Segrave, Kerry
Product placement in Hollywood films : a history by Kerry Segrave - North Carolina: McFarland and Company 2004 - v, 244p., notes, bib., ind. 23 cm x 15 cm
0786419040
ad trailers in the modern era
ad trailers make a big push
everything follows the film
history
Hollywood the ad-product placment in the modern era
motion pictures as business boosters
motion pictures in advertising
talkies arrive, commercially speaking
television ads condition filmgoers to accept commercials
United States
war on free shows, stars sell cars, business finds its voice
product placement in mass media
659.1 / SEG
Product placement in Hollywood films : a history by Kerry Segrave - North Carolina: McFarland and Company 2004 - v, 244p., notes, bib., ind. 23 cm x 15 cm
0786419040
ad trailers in the modern era
ad trailers make a big push
everything follows the film
history
Hollywood the ad-product placment in the modern era
motion pictures as business boosters
motion pictures in advertising
talkies arrive, commercially speaking
television ads condition filmgoers to accept commercials
United States
war on free shows, stars sell cars, business finds its voice
product placement in mass media
659.1 / SEG