Persuasion : strategies for public influence

Strong, W. F.

Persuasion : strategies for public influence by W. F. Strong, John A. Cook and George C. McLemore with Linda Cantu and Linda Buxton - 4th ed. - Lowa: Kendall/Hunt Publishing Company 1996 - xi, 243p., app. 23 cm x 18 cm

0787226173


arguments
audience
debate
influence
psychological perspectives
researching speech
source credibility
visual persuasion

808.51 / STR
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