Brand asset management : driving profitable growth through your brands
Davis, Scott M.
Brand asset management : driving profitable growth through your brands by Scott M. Davis - 1st ed. - San Francisco: Jossey-Bass Publication 2000 - xviii, 266p., ind. 24 cm x 16 cm - The Jossey-Bass business and management series .
0787950777
brand image
brand management strategy
brand name product
brand picture
brand positioning
brand pricing
brand vision
product management
return on brand investment
United States
658.827 / DAV
Brand asset management : driving profitable growth through your brands by Scott M. Davis - 1st ed. - San Francisco: Jossey-Bass Publication 2000 - xviii, 266p., ind. 24 cm x 16 cm - The Jossey-Bass business and management series .
0787950777
brand image
brand management strategy
brand name product
brand picture
brand positioning
brand pricing
brand vision
product management
return on brand investment
United States
658.827 / DAV