The quest for global dominace : transforming global presence into global competitive advantage

Govindaraj, Vijay

The quest for global dominace : transforming global presence into global competitive advantage by Vijay Govindaraj and Anil K. Gupta foreword by C. K. Prahalad - 1st ed. - San Francisco: Jossey-Bass Publication 2001 - xxii, 298p., notes, bib., ind. 24 cm x 16 cm

0787957216


relationship building tactics with the media

658.049 / GOV
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