Brand asset management : driving profitable growth through your brands
Davis, Scott M.
Brand asset management : driving profitable growth through your brands by Scott M. Davis - 2nd ed. - San Francisco: Jossey-Bass Publication 2002 - xvi, 263p., ind. 23 cm x 15 cm - The Jossey-Bass business and management series .
0787963941
brand name products
brand picture
brand vision
product management
United States
658.827 / DAV
Brand asset management : driving profitable growth through your brands by Scott M. Davis - 2nd ed. - San Francisco: Jossey-Bass Publication 2002 - xvi, 263p., ind. 23 cm x 15 cm - The Jossey-Bass business and management series .
0787963941
brand name products
brand picture
brand vision
product management
United States
658.827 / DAV