The global market : developing a strategy to manage cross borders
Quelch, John (ed.)
The global market : developing a strategy to manage cross borders - 1st ed. - San Francisco: Jossey Bass, 2004. - viii, 424p., note, ref., ind. 23 cm x 16 cm - The Jossey-Bass business and management series .
0787968579
agenda
brands
business
export marketing
globalization
international business enterprises
management
products
supply and distribution
658.84 / QUA
The global market : developing a strategy to manage cross borders - 1st ed. - San Francisco: Jossey Bass, 2004. - viii, 424p., note, ref., ind. 23 cm x 16 cm - The Jossey-Bass business and management series .
0787968579
agenda
brands
business
export marketing
globalization
international business enterprises
management
products
supply and distribution
658.84 / QUA