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Fast second : how smart companies bypass radical innovation to enter and dominate new markets

Markides, Constantinos

Fast second : how smart companies bypass radical innovation to enter and dominate new markets by Constantinos Markides and Paul A. Geroski - 1st ed. - San Francisco: Jossey-Bass 2005 - 200p., ind. 24 cm x 16 cm

ISBN: 0787971545

Subjects--Topical Terms:
management
markets
new products
technological innovations

Dewey Class. No.: 658.575 / MAR

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