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Robin Hood marketing : stealing corporate savvy to sell just causes

Andresen, Katya

Robin Hood marketing : stealing corporate savvy to sell just causes by Katya Andresen - New Jersey: John Wiley and Sons, Inc. 2006 - xiv, 271p., notes 24 cm x 16 cm

ISBN: 0787981486

Subjects--Topical Terms:
building a merry band
media savvy
sharpening the Arrow's point
social marketing
village square

Dewey Class. No.: 658.802 / AND

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