Unleashing the power of PR : a contrarian's guide to marketing and communication
Weiner, Mark
Unleashing the power of PR : a contrarian's guide to marketing and communication by Mark Weiner - San Francisco: Jossey-Bass 2007 - xxi, 247p., app., ind. 24 cm x 16 cm - Jossey-Bass business and management series .
0787982792
business communication
communication in marketing
evaluating public relations programs for continual improvement
from concept to reality
measuring public relations programming
new challenges facing marketing
new opportunities for marketing and public relations
public relations
real business results
setting meaningful and measurable public relations objectives
using research to shape public relations strategy and tactics
659.2 / WEI
Unleashing the power of PR : a contrarian's guide to marketing and communication by Mark Weiner - San Francisco: Jossey-Bass 2007 - xxi, 247p., app., ind. 24 cm x 16 cm - Jossey-Bass business and management series .
0787982792
business communication
communication in marketing
evaluating public relations programs for continual improvement
from concept to reality
measuring public relations programming
new challenges facing marketing
new opportunities for marketing and public relations
public relations
real business results
setting meaningful and measurable public relations objectives
using research to shape public relations strategy and tactics
659.2 / WEI