Balanced brand : how to balance the stakeholder forces that can make or break your business
Foley, John
Balanced brand : how to balance the stakeholder forces that can make or break your business by John Foley with Julie Kendrick - San Francisco: Jossey-Bass 2006 - xv, 187p., notes, glos., ind. 24 cm x 16 cm
0787983098
balanced culture
brand name products
corporate image
creating and maintaining balance
measuring brand
product management
relationship marketing
stakeholder assessment
stron brand
658.827 / FOL
Balanced brand : how to balance the stakeholder forces that can make or break your business by John Foley with Julie Kendrick - San Francisco: Jossey-Bass 2006 - xv, 187p., notes, glos., ind. 24 cm x 16 cm
0787983098
balanced culture
brand name products
corporate image
creating and maintaining balance
measuring brand
product management
relationship marketing
stakeholder assessment
stron brand
658.827 / FOL