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Media power : how your business can profit from the media

Miller, Peter G.

Media power : how your business can profit from the media by Peter G. Miller - Chicago: Dearborn Financial Publishing, Inc. 1991 - viii, 172p., app., ind. 23 cm x 16 cm

ISBN: 0793102693

Subjects--Topical Terms:
advertorials
breaking into print
deal with reporter
electronic media
evaluation
media marketing
successful news release5contacting the media

Dewey Class. No.: 659 / MIL

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